Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The iPhone 17 Pro looks gorgeous in new renders, and it could get a protective display boost too
The iPhone 17 Pro might get new colors and a tougher screen, according to new rumors
Foldable iPhone: latest rumors, news and everything we know so far
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.
The foldable iPhone might be thicker than the Samsung Galaxy Z Fold 7, but that's okay
The foldable iPhone could be 0.6mm thicker than the Samsung Galaxy Z Fold 7 when unfolded.
Don’t delay: Chrome ending support for macOS Big Sur shows it’s time to update your Mac
Google Chrome is about to drop support for macOS Big Sur, meaning it’s time to update your Mac.
I’m a serial iPhone screen-shotter, and I can’t wait to use these 3 new features when iOS 26 launches
The full iOS 26 roll out is getting closer, and these 3 new iPhone screenshot functions are the first ones I'll be testing.
Cyberpunk 2077 could be the Mac gaming moment we’ve been waiting for, and it’s all thanks to AI
Apple is promising that Cyberpunk 2077 will perform well on Macs, and AI could be a key ingredient.
What is the release date and launch time for Foundation season 3 episode 2 on Apple TV+?
Here's when you'll be able to stream episode 2 of Foundation's third season.
Two key specs for the base-model iPhone 17 just leaked again – and only one is an upgrade
It seems as though the standard iPhone 17 is going to get a newer chip but stick with the same RAM.
