Articles by James Pickard, Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

Articles by: James Pickard

Apple MacBook, HP Omnibook and Lenovo laptop on an orange background next to TechRadar price cut badge

Huge back-to-school laptop sale is live at Best Buy – I've hand-picked the 12 top deals

By James Pickard published 15 July 25

Best Buy has launched a huge back-to-school laptop sale, so I've looked through it and hand-picked the 12 top laptop deals that I'd recommend buying.

A selection of tech products around the Amazon Prime Day and techRadar logos

Amazon Prime Day 2025: today's best deals and everything you need to know

By James Pickard last updated 11 July 25

Your 2025 Prime Day deals guide has everything you need to know, such as the official date, best deals, and everything else you need to know about this year's sale.

Collage of tech from the Amazon Prime Day sale, including LG TV, MacBook Air, Dyson vacuum, Kindle, Sony headphones and Garmin smartwatch

I'm a Prime Day expert – here are 100+ hand-picked deals worth buying in this week's Amazon sale

By James Pickard last updated 8 July 25

As a shopping expert, I'm rounding up the only Prime Day deals you need to see, including more than 100 hand-picked offers on TVs, smart home gadgets, appliances, vacuums, and more.

Collage for headphones on sale in the early Prime Day deals, including Sony, Beats, Amazon, and Apple.

Amazon Prime Day headphones deals are here at last – I've picked the 11 best deals from $44.99

By James Pickard published 6 July 25

I've rounded up 11 of the best early Prime Day headphone deals that are live now at Amazon, including some record-low prices for top-rated tech from Sony, Beats, and Apple.

Collage of Dell, Apple and HP laptop on a red background

The best early Prime Day laptop deals aren't at Amazon – here are 13 offers I'd buy from $119

By James Pickard last updated 4 July 25

You don't need to wait until next week's Amazon Prime Day to get a great laptop deal – I've already found 12 excellent offers at Best Buy, Dell, and HP.

Collage of tech deals from the Best Buy 4th of July sale

Best Buy's massive 4th of July sale ends soon – here are the 32 best deals I'd buy before it's too late

By James Pickard published 4 July 25

I've rounded up the 32 offers I'd buy from the Best Buy 4th of July sale as a tech deals expert – but act fast, the sale ends soon

An Amazon Kindle with a sad face drawn on the screen

3 reasons to be worried if you're looking for a cheap Kindle this Prime Day

By James Pickard published 29 June 25

There's a lot of interest in this year's Amazon Prime Day Kindle deals, but I'm worried that too many factors could lead to disappointing offers again.

A screenshot of Phainon from Honkai Star Rail in his enhanced form

A one-man army, a much-hyped Fate collab, and the revival of some beloved older characters – all the highlights coming in Honkai: Star Rail Version 3.4

By James Pickard published 27 June 25

Honkai Star Rail Version 3.4 launches on July 2 - here's everything that's coming in the update, including new characters, the Fate collab, new gear, updated events and reworked classic units.

Amazon Prime Day laptop deals 2025: the best early offers hand-picked by an expert

By James Pickard last updated 26 June 25

Here's everything you need to know about this year's Amazon Prime Day laptop deals and where you'll find the best expert-picked deals once the sale starts.

Amazon Prime Day Kindle deals 2025: get Kindle Unlimited free and more early offers

By James Pickard last updated 26 June 25

Want to know what to expect from this year's Amazon Prime Day Kindle deals? Here's all the latest news and updates ahead of the big sale

Collage of nine laptops next to TechRadar 4th of July sales badge

4th of July laptop sales 2025: all of the best early deals

By James Pickard last updated 26 June 25

This year's 4th of July laptop sales will be underway soon, so I've picked out the best early deals and shared everything you need to know about the event in 2025.

A Toshiba TV, Fire TV and Insignia TV on a purple background

I've hand-picked 8 of the best early Amazon Prime Day TV deals – price start at $69.99

By James Pickard published 23 June 25

Early Amazon Prime Day TV deals are already here, so I've searched through the sale and picked out the 8 best offers I recommend buying now.

I thought I was done with the series, but after three hours with Borderlands 4, I'm ready to be pulled back in again

By James Pickard published 18 June 25

We get some hands-on time with Borderlands 4 and find Gearbox has revitalised the looter-shooter with fun new ideas that should please newcomers and veterans of the series.

Two Samsung Galaxy Book laptops on a green background

Samsung slashes prices on Galaxy Book laptops by up to $500 – here are the 5 best deals I'd buy

By James Pickard published 10 June 25

Samsung's huge Galaxy Book laptop sale features some huge discounts of up to $500 on excellent laptops for everyday use, students, and more – here are the top 5 deals I recommend.

MacBook Air, iPad, AirPods and Apple Watch on a red background

Huge Apple sale extended at Best Buy – here are the 11 best deals I'd buy

By James Pickard last updated 9 June 25

Best Buy's huge Apple sale is still ongoing, so don't miss your chance to bag an iPad, MacBook, Apple Watch, and more for a record-low price.

Collage of a Sonos speaker, soundbar and headphones on a green background

Huge up to 25% off Sonos sale is live at Best Buy – here are the 7 deals I'd buy

By James Pickard last updated 4 June 25

Best Buy has launched a huge Sonos sale this week with savings of up to 25% on several of the manufacturer's best-rated speakers, soundbars, and headphones – here are the 7 best deals I recommend.

Three Apple MacBook models on a pink background

The best MacBook deals in June 2025

By James Pickard last updated 2 June 25

Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.

The best iPad deals in June 2025

By James Pickard last updated 2 June 25

These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.

A Samsung Chromebook, Asus Chromebook and Lenovo Chromebook on a blue background

The best Chromebook deals in June 2025

By James Pickard last updated 2 June 25

TechRadar's guide to all the best Chromebook deals available now so you can pick up a small and flexible laptop for less.

A Microsoft Surface laptop, HP laptop and Asus laptop on a green background

The best laptop deals in June 2025

By James Pickard last updated 2 June 25

I've searched around and gathered all the best laptop deals in one place to suit a range of budgets and needs.

Collage of tech from the latest Best Buy sale, including a Samsung OLED TV, LG TV, Dell XPS laptop, Sony PS5, GoPro, Ninja blender, Sonos speaker and Sony headphones

Best Buy doesn't want the Memorial Day sales to end – here are the 28 top deals still available now

By James Pickard published 28 May 25

Even though the Best Buy Memorial Day sale is over, there are dozens of excellent tech deals at the retailer right now – here are my 28 top picks.

Amazon's Memorial Day sale has ended, but I've rounded up all the best deals still available

By James Pickard last updated 27 May 25

Amazon's Memorial Day sale is ending soon, and I'm rounding up all the best deals still available on TVs, appliances, vacuums, smart home devices, and more.

Collage of tech from the Best Buy Memorial Day Sale, including an LG TV, iPad, Samsung watch, appliances, Bose headphones, Ring Doorbell, Beats earbuds, Sonos speaker and MacBook Air

The Best Buy Memorial Day sale ends tonight – I've found 42 of best deals to buy before they're gone

By James Pickard last updated 26 May 25

I've searched through the Best Buy Memorial Day sale and hand-picked 42 great deals that get my personal recommendation. But be quick as the deals end tonight.

Apple AirPods Max, Bose QuietComfort Headphones and Sony Earbuds on an orange background

Huge headphones sale at Amazon for Memorial Day – 9 best deals on Sony, Bose, Apple and Beats from $38

By James Pickard published 23 May 25

If you're shopping for headphone deals in the Memorial Day sales then there are some big discounts available to Amazon – here are the best 9 offers I'd buy.

MacBook, Dell Inspiron and Lenovo Chromebook on a green background

Early Memorial Day laptop sales are live – here are the 12 best deals I'd buy

By James Pickard published 16 May 25

This year's Memorial Day laptop sales have kicked off early, so I've picked out all of the best deals I recommend buying now if you're shopping for a new device.

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